Making the shift: Why I chose a cloud-based brokerage model
Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business....
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Stop making social media content for leads. Do this instead
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that's where the easiest conversions live....
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AREA leader: The real estate industry is ‘awash with non-professionals’ and ‘has to change’
At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate's reputation and why there's room for two national real estate trade groups....
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Redfin spices up Super Bowl Sunday with $1M home hunt
The Super Bowl LX-adjacent game will prompt Redfin app users with six clues starting around 8 p.m. ET on Sunday to locate and win a $1 million home featured in a Rocket and Redfin commercial....
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Staying authentic while getting found in the new era of AI search
At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client....
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CMOs advise: Don’t let artificial intelligence ‘replace’ your voice
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology....
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Prosperity Home Mortgage brings on first-time buyer platform Foyer
Through the partnership, Prosperity Home Mortgage will make Foyer's homebuyer savings tools available as a resource for prospective first-time homebuyers....
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Ryan Serhant: Real estate’s future is SERHANT. vs. Compass — and I’m ready to win
During his latest Inman Connect New York appearance, SERHANT. founder and CEO Ryan Serhant discussed artificial intelligence, generational real estate trends and why his brokerage is Compass's biggest threat....
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Nykia Wright says NAR is a ‘base camp’ for real estate
During an appearance at Inman Connect New York, NAR CEO called for keeping the organization at the center of the industry while not competing with brokerages and members...
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How real estate teams work (and what new agents need to know)
A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it....
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